HERITAGE SERIES 6
2014 The Synercell® Breakthrough
Unlike other skin care companies, EMK’s philosophy is to invest most of its resources on R&D and high-grade sustainable ingredients. This approach allows to improve formulations year after year as new technologies are invented in the lab. All EMK products benefit from this approach.
Because active ingredients need to be delivered to the right skin layer, in the right timing and in the right concentration, EMK has focused its research on delivery system technologies since the 1990s. This culminated in the invention of the proprietary Synercell delivery system in July 2014. This technology was thereafter been incorporated in several other EMK formulas.
2014 Launch of the Rescue Serum™
The anti-aging serum - being EMK’s hero product - has benefited from the highest investment in R&D among all EMK products. Its formula has been ungraded every single year since its initial release in 1992. Like at the origin, its core formula is still based on a high concentration of Bioplacenta, but over the years, new plant extracts and technologies were progressively added.
In September 2014, an upgraded version of the original anti-aging face serum formula as well as a new packaging were launched under the name of “Rescue Serum’.
EMK’s unique dermatologists’ network data feedback program allows to professionally analyze skin data from large numbers of patients year after year. It allows the researchers to understand in depth how a simple plant extract addition can affect the synergy of all ingredients in the formula. The company’s product development model is totally unique in the skincare industry and allows to engineer some of the most sophisticated formulas in the world. It is a work in progress and it is never ending.
The new Rescue Serum™ had a tremendous success and was featured the same years across the beauty and fashion mainstream press.
2015 Launch of the 4D Lifting Machine
designed exclusively for professionals and incorporating several patented technologies, the 4D Lifting Machine is part of a new generation of devices for spas and skin clinics.
Madeline Vanderelst is a student at Polytechnic University where she studies Business Management. She is an EMK enthusiast and has gathered several years of data on EMK to write a concise story of the brand.
Disclaimer: The views expressed in this series are the author's only. The data used in this series is the results of the author's own research. EMK hasn't reviewed and confirmed the accuracy of her statements.